#9 Turn Problems into Selling Points
I had a client once who said – “The problem with my niche is that, while there are some people who will buy things, there are a lot of freebie seekers in the niche… what should I do?”
I told them to come right out and say – “This is only for people who are smart enough to invest in themselves, and understand the benefits in investing in their education. If you’re a freebie seeker, this is not for you…”
Don’t try to ignore the problem. Come right out and hit the problem head on, and turn it into an advantage.
#10 Use More Interesting Facts
It’s fun to pepper in interesting facts in your marketing. It gets attention. It gets people to want to read more from you, and they can be great jumping off points. For example:
“Did you know a camel has three eye lids?
Sometimes I think beginning marketers have three eyelids – because they are blind to some of the simplest opportunities to make quick cash. This is one of those opportunities…” (then launch into your pitch).
#11 Launch on Paydays
Some of the most valuable days to send emails and do product launches are on the 1st and 15th of each month. Why? Because that is when a lot of people get paid. And they have money and are looking to spend it.
#12 Short, Punchy Sentences
One of the easiest ways to improve your writing is to write shorter sentences. Here’s an example from the start of a piece of copy Bill wrote for a client:
This is going to be low key. No hype. Frankly hype attracts the wrong kind of person. No big claims. No play on emotions. Just straight talk. Us and You. Let’s make a deal. Since we’re going to be so forthright and honest… Do us a favor. Read every word. It’s of topmost importance. Why? Because if you’re someone who “gets it”… and wants to finally do it right… then the opportunity we have for you might make all the difference. Let’s do this.
See how punchy that is? Longer sentences are “chunked down” with “…” and most sentences are very short. Nice.
#13 Test a $2.95 Trial
If you’re selling a $37 product, split test it against “Pay $2.95 now and if you like it, you’ll automatically be billed $37 in 7 days from now”.
This doesn’t always work to increase overall conversions and sales, but sometimes it does gangbusters and is always worth a test.
#14 Sell MORE
Here’s something interesting. When Paul sends out an email to his list pointing them to a blog post… and asking them to comment on that blog post… he usually gets about 50-60 comments.
However when Paul launches a product – even a higher ticket product – he gets far more than 50-60 sales. Interesting. It just goes to show you people really want to buy stuff. So you should probably make more offers and sell more stuff.
#15 Think Smaller, Not Bigger
The problem most people have is they want to build a 5000 person list overnight. And they think this for months, and end up with a list of zero people. Much better is to think something like this: “5 a day”. Meaning 5 email list subscribers a day.
In 1 year, that’s close to 2000 subscribers. Of course you can say “5 a day for the first 180 days”. Then bump it up to 10 a day. By making smaller, more obtainable goals, it helps you focus and makes you actually go out and attack it, and accomplish it.
#16 Always Sell Dollars at a Discount
I don’t care what you sell – show them how what you sell “more than pays for itself”. This is easy with make money products.
If you can show them a system that can make them 100 dollars a day, and you offer it for $37, it’s easy to show how it more than pays for itself. But you can and should do this with any marketing.
For example, if you were showing how to “ace the SAT’s so you can get into a good college” you can explain how doing this would save them money in terms of scholarships and private tutors, therefore more than paying for itself.
Always show how your product pays for itself. And never sell a product that doesn’t pay for itself if used properly.
#17 Use Google Alerts
You can sign up at google.com/alerts. Any time they index something with a keyword you want to be alerted for – they’ll send you an email letting you know about it.
So if you’re an expert in a certain topic, you can always be “Johnny on the spot” and respond to it. People will think you’re all-knowing… when you’re just smart enough to use a cool free tool.