Beginner Marketing Training

Coaching With Jon | Internet Marketing Training For Beginners - Beginner Marketing Training

27 Tweaks to Enhance Your Online Marketing

#18 Use for Headline Ideas

Digg is great because people vote on stories; therefore the most popular stories usually have great headlines. You can go there and sort by “most diggs”. Here are some examples we uncovered in just a few seconds:

“Is This the Natural Gas Century?” “Black Man Wears Adolph Hitler t-shirt” “Mother Breastfeeds 5 year old boy” The techniques are instructive.

The first one is a prediction type headline. Could you use a similar prediction headline in your niche? The other two are “incongruent” headlines, where two things are put together that normally aren’t seen together. Could you use a similar strategy in your next headline?

#19 Do More Interviews

Interviews are the easiest way to create content – you simply leverage the expertise of others. And they are easier than ever to do – there are so many conference services out there that are so cheap to set up… and they do all the recording for you.

Everyone should be in the business of interviewing others to create content to use for Internet marketing purposes.

#20 Focus On Long Term Skills

Here are things that will always be valuable: salesmanship, quality content creation, time management, and understanding marketing fundamentals.

Here are things that probably won’t be valuable in the next few years: tricking the search engines, looking for certain loopholes and exploits, trying to find “magic solutions”, relying too much on technology, etc.

Focus more on those 4 key things that build long term skills… as they are valuable no matter what business you’re in.

#21 Use Goofy Holidays for Sales

Sales are good as long as there is a “reason why” behind them. Some of the best sales are for fun, goofy reasons.

Here’s some we found for May: You could do a “National Teachers Day” sale… and make certain information products you sell half off just for that day. There is also National Windmill Day. Can you think of a way to “spin” that into a sale? (Get it? Windmill – spin aww never mind :P)

#22 Speak With More Energy & Enthusiasm

I learned this one day when reading reviews on a Tony Robbins product offered on

All these people, one after another, were talking about the tonality of Tony’s voice, and how they loved it. Hmm… that made me more conscious of putting more energy and excitement into my own voice.

And this makes a huge difference when you’re doing audio and video stuff of ANY kind. Customers will comment and send their appreciation and want to get more stuff from you. Just because you have some excitement in your voice.

#23 Put More VALUE in Your Advertisements

Most sales letters are all pitch, no value. That sucks. One of the best ways to sell something is to prove in advance the value of what you’re offering.

So that means putting some good information right in the sales letter itself. This will help “prove” your value, thus making you more sales.

#24 Think Narrow

One of the best ways to dominate your niche is to go after really small niches. Internet marketing is a big niche. Using WordPress in Internet marketing is a big niche as well.

Using WordPress specifically for affiliate marketing by setting up review sites is a narrow niche. Easy to penetrate, dominate and make sales from and become the “go to” in. Think narrow in your niche to get the quickest results.

#25 Experiment More

You should set some time aside every day just to try out something new in your business – just to see what results you get.

If you usually write long emails, write short ones. If you usually write short ones, write long ones. If you create “hypey” sales letters, go low key. Try mailing twice in one day and see what happens.

This is where those breakthroughs come from – just by trying new stuff on a whim to “see what happens”.

#26 Improve Your Workplace

Hey, you work there; you might as well make it as pleasant as possible. One of the best ways to do that is to use “action motivators” all around you. If you find you waste time, put up 6 or 7 clocks all around you.

Get a whiteboard and everyday write a “reason why” you will succeed that day on the board. Put a bamboo plant next to your computer to signify rapid growth.

Get your hands on some fake money, and put piles of it on your desk. Whatever you can do to make your workplace more inspiring…

#27 Condition Immediate Action

If you condition yourself to immediately act on good ideas as soon as you hear them… that alone will ensure your success.

And how do you do that? Make it a habit. Here’s the easiest way – as soon as you hear a piece of information that gets you excited, act on it the first chance you get. Even if it’s just 5 minutes of taking action.

You do this each and every time, and soon you’ll automatically find yourself acting on good information. And that’s a great habit to have!

Category: Tweaks & Tips
  • Tony Mena says:

    I thought the post was so relevant I bookmarked it. I especially liked what you has to say on squeeze pages. I recently made my first one and as I was reading not to add a name box on the opt-in and why, I actually stopped to take out the name box I had on mine. Now, I have to work on whittling down the the length of my squeeze page. Thanks for a great post.

    March 29, 2012 at 11:38 PM
  • Anette Hultman says:

    Wow – great post – great info – Thank You

    March 29, 2012 at 2:28 PM
  • Nancy Radlinger says:

    WOW aren’t your readers lucky and awesome, awesome tips here – but you know as I was reading this – I was wondering why didn’t he create a report from this and you easily could have and even sold this – the fact that you have unique tips that others have not tried. Thanks for sharing.

    Skype: nancyradlinger

    March 29, 2012 at 12:20 PM
  • Patsy j Payne says:

    Wow Jon
    Now I have a checklist to create/enhance an environment for success.

    March 29, 2012 at 12:01 PM
  • jay says:

    long read but worth it.. thanks for sharing jon 🙂

    March 29, 2012 at 11:40 AM
  • Jolynn Moss says:

    Great information Jonathan! You covered a lot of stuff and it can be put towards any business one might have. Now people just have to “take action”. That is the key to all of it.

    March 29, 2012 at 11:25 AM
  • Marcy McManaway says:

    Love this article, Jonathon! Some awesome unique tips that I have not heard before… I will be using some of them. Thanks for sharing.

    March 29, 2012 at 11:19 AM

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