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Search Engine Optimization – How To Guide

Search Engine OptimizationWhat is Search Engine Optimization?

Most people who have a website are trying to get their pages to show up on the front page of the Google, Yahoo or Bing search engines.

There are certain things you can do to make this happen. Examples are: Optimize title, content and keywords. In this post I will examine some elements and best practices for search engine optimization to help get your site a higher ranking.

You should know what areas you need to tweak to get the best results.

Search Engine Optimization (SEO) Structure

Search Engine Optimization TitleTitle

The title of your page or post should correctly describe what your content is about and should contain your main keywords only once.

Don’t try to stuff too many keywords into the title. Avoid using long or vague titles. Be sure to use the title tags

<title>Your Title Here</title>

in your pages to help the search spiders understand what your page is about. Titles appear in search results. Create different titles for each page so the search bots can tell you have different content on different pages. Also, keep your titles brief.

Search Engine Optimization DescriptionDescription

Be sure to use the description meta tags in your html. This should be no more than 160 characters and provide a brief description of what the page is about.

 

<meta name=”description=” content=”Description here”>

 Search engines often use the description as ‘snippets’ in search engine results. That is why the description is important to search engine optimization and should contain a variation of your keywords or key phrase.

Avoid writing descriptions that are unrelated to the title and content of your page. Don’t fill the description with just keywords.

Search engines don’t like this and could penalize your site. Use a different description for each page on your site. Even if you have a blog, you should have a different description for each post/page. This is vital for SEO.

SEO ContentContent

Your content should ALWAYS be unique! Never copy and paste from another site or article directory. This is very important to your search engine optimization efforts.

Use a good mixture of keyword phrases. If you are writing about search engine optimization then also use the other popular phrases linked to the term such as SEO or page optimization.

Don’t overuse keywords. Sprinkle them throughout your content. A good measure would be using your keyword or phrase once or twice per 5 line paragraph. Your content should be descriptive and compelling to the reader to keep their interest.

Avoid writing content with spelling mistakes and bad grammar. Use a spell checker if you want to be thorough. Make sure your sentences make sense to the reader.

The ultimate goal of your page is to keep the visitor interested and show them your page is an authority on the given topic. This in turn will result in a possible sale of one of your products.

SEO KeywordsKeywords

Be sure to use the meta tags for keywords in your html.

 

<meta name =’keywords” content=’keyword1,keyword2,keyword3″>

Don’t use too many keywords and be sure your keywords are relevant to your content. Too many keywords will appear spammy to the search engine crawlers. Use relevant keywords and key phrases that match your title, description and content.

SummarySearch Engine Optimization Summary

These are just a few pieces of the SEO puzzle. Hopefully, this will give the beginner an idea of what search engine optimization is and how to best implement each element of the page structure.

There are many more ways to optimize a site for the search engines, but don’t forget your visitors. You should also make your site user friendly as well as Google friendly.

In later posts, I will cover more SEO aspects that are essential to higher ranking in search engines such as XML sitmaps, proper URL formatting and robot.txt files.

How To Get Indexed In Google Faster

It can take a week (based on my past experience) for your new pages or posts to be indexed by Google. So to get my post indexed faster -within about 24 hours- I create RSS feeds for every new post or page I add to my site.

Here is one of my methods to get indexed quickly by Google so you can get your articles submitted without worrying about getting slapped for duplicate content and also to allow for the backlink to be a real backlink instead of the other way around:

First, go to RSS feed Directory – Feedage.com to create an account. When you log in, click on  the Home link.

Below the Quick Links menu, click on ‘HTML2RSS’.

Go to your site and copy the URL of your new or un-indexed page or post.

On Feedage.com, enter the URL into the ‘HTML2RSS’ field.

Click ‘Create My RSS’ to submit.

Take the RSS url and go to RSS Submit | Free Webmaster Tools. This will submit your RSS to over 20 RSS sites and get you some initial links too which is not bad.

You can also go to Pingomatic.com and submit the RSS too.

The next step is to go to Social Monkee and sign up. (This is also a free service that will submit your page to 25 social bookmarking sites.)

This is what I do to get my pages indexed. Most times it works, sometimes it takes around 48 hours. Better than 7 days though 🙂

Introducing SocialMonkee – Free Instant Backlink Builder

Building backlinks to your pages is an essential part of SEO (short for Search Engine Optimization) for two reasons. The first reason is that it helps your pages get indexed faster, which is very important because you want the search engines to find them as soon as possible and crawl them regularly. The second reason is that it helps your pages get higher search engine rankings for the keywords of your choice. The more backlinks you have, the better. Period.

However, building backlinks can be a time-consuming, boring process. You can outsource the process to an agency and pay a lot of money… Or you can do it yourself with SocialMonkee! SocialMonkee is an instant backlink builder allowing you to build 25 unique backlinks, every day, totally free. All links are on unique C-Class IP addresses and domains. Imagine being able to create 25 unique backlinks every day, with the click of a button, FREE! Well, you can stop imagining…

So, 25 unique backlinks every day… That’s a total of 175 backlinks every week, 750 every month. If you upgrade, you will be able to build 100 uniques backlinks, 3 times a day! That’s a total of 2,100 backlinks every week, 9,000 every month! The good news is… you can get a Premium Account, FREE! All you need to do is to refer 12 members, and your account will automatically be upgraded. If you’re not really into referral marketing, you may upgrade right now for a low one-time fee.

Submitting a page to SocialMonkee via the members area takes under two minutes, but there’s an even faster way! They created a Firefox plugin that allows you to submit your page to up to 100 sites in just a few clicks, using nothing else than Firefox! If you have a Premium Account you will also get access to link reports and RSS feeds, which are great to keep track of your backlinks and get them indexed fast. Submitting your RSS feeds to RSS submitters is actually a very important step in link building.

So what are you waiting for? Join SocialMonkee now while it’s still free!

http://www.socialmonkee.com/index.php?af=55585